The White Swan, also known as Bila Labut, is one of Prague's oldest department stores, opening its doors in 1939. Above the entrance is a revolving swan from which the store takes its name. It is centrally located in the pedestrian free area near Wenceslas Square.
The building consists of eight floors. On the top floor is a restaurant and on the lower ground floor is a supermarket that remains open until late.
It sells a wide variety of goods, many consisting of local Czech products including fashion, electronics, furniture, toys, home wares, music and jewelry. Other services include a hairdresser, internet services, a travel agent, chemist and even an exchange office.
At one point it was considered one of the trendiest places to shop in Prague but since the end of the Cold War many more modern shopping stores have opened. Although it may not be as up market as some of the more recent department store additions, it is still very popular, especially with the locals. It also gives the shopper and tourist an insight into how department stores have changed over the decades.
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